Clear and concise

To be concise:

• stick closely to your topic
• use simple, short sentences
• avoid repetition, uncommon words, government-speak
• don't use metaphors if you can help it
• use hyperlinks to give examples or background information.

To be clear:

• put the most important information at the top of the screen
• limit each paragraph to one idea
• break text into short sections with spaces in between
• use bulleted and/or numbered lists where possible
• use short, clear headings and subheadings
• highlight words containing key information, not whole sentences and only where needed
• use tooltips for giving small examples of text, such as measurements (tooltip: mm, m, km and so on).